![Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts. | BusinessInsider India Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts. | BusinessInsider India](https://www.businessinsider.in/thumb/msid-72129015,width-700,height-525/Advertisers-and-influencers-alike-are-paying-more-attention-to-how-many-people-click-on-e-commerce-links-rather-than-vanity-metrics-like-the-number-of-likes-.jpg)
Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts. | BusinessInsider India
Katie Steckly on Instagram: “Don't depend on vanity metrics or a growing follower count to feel good about your progress as a creator 📈 Here are 4 small wins you…”
![Beyond Vanity Metrics: Instagram KPIs for Data-Savvy Influencers | by Jason Harris | ART + marketing Beyond Vanity Metrics: Instagram KPIs for Data-Savvy Influencers | by Jason Harris | ART + marketing](https://miro.medium.com/v2/resize:fit:1000/1*qI15q0BmC4tgVCqF2ii1rg.png)
Beyond Vanity Metrics: Instagram KPIs for Data-Savvy Influencers | by Jason Harris | ART + marketing
Planoly - Social Media Marketing Tool on Instagram: “Vanity metrics may boost your confidence and make you feel good (or look good) about your social media performance but the truth is they…”
All India Radio (band) on Instagram: “It's that vanity metrics time of the year again but hell, I'll take it. Thank you immensely to all my collaborators and listeners this year…”
![DOTTS MEDIA HOUSE on Instagram: “Vanity metrics are performance statistics that appear impressive at a glance but don't correlate to real-world traction. However, do you…” DOTTS MEDIA HOUSE on Instagram: “Vanity metrics are performance statistics that appear impressive at a glance but don't correlate to real-world traction. However, do you…”](https://scontent-iad3-1.cdninstagram.com/v/t51.2885-15/298460856_5356922484393355_1717159532390001088_n.jpg?stp=dst-jpg_e15&_nc_ht=scontent-iad3-1.cdninstagram.com&_nc_cat=107&_nc_ohc=5G8UKC4jPVkAX8TK_Q5&edm=AP_V10EBAAAA&ccb=7-5&oh=00_AfCQjIJ4jKYHx2zgQg2oScFZ1NsXx5hUR1Zq-SUTWM-wew&oe=6494E838&_nc_sid=8721cf)